CityGrid Media Launches 'Private Label' Offering

CityGrid Media, the local content and ad network launched by IAC earlier this year, is now letting its partners sell inventory from that network—under their own brands.

Via what the company is calling its private label reseller program, local ad organizations—think Yellow Pages publishers—can begin selling ad inventory from across the CityGrid network using their own brand names. CityGrid’s network is comprised of local sites like SuperPages.com, YP.com and Local.com which carry listings, reviews, and often ads from IAC’s own Citysearch.com.

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