As CEO of GroupM’s newly created innovation center GroupM Next, Chris Copeland is tasked with helping his company navigate the fast-moving world of digital media and spot opportunities for its clients. He spoke with Adweek about what brands should expect when working with huge digital media companies—and tiny startups.
Adweek: Why does GroupM need a dedicated innovation group?
Our goal is very simply to help our existing media agencies amplify the opportunities in the marketplace for the brands they work with.
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