Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking of global brands.
A quick snippet: Disney and Facebook are killing it on Yahoo-owned Tumblr.
"For the purposes of this research, we looked at the entire conversation happening on Tumblr, so this is beyond just individual brand blogs," a Union Metrics rep explained. "This allowed us to understand the organic conversations that were being driven by fans. Fun fact: In the month of data analyzed, the top 10 posts about each brand were created by fans."
Check out those data points and more in the infographic Union Metrics put together.