According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have the structure in place.
The data point is one of several findings compiled from the ad-tech vendor this year. In terms of tactics: email, social media and mobile continue to grow for brands.
But despite the growing interest in mobile marketing, only 51 percent of survey participants said they expect mobile to have a return on investment.
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