Channing Tatum Heats Up Hearst's Pitch to Advertisers With 'Magic Mike Live' Teaser

Company announces an ambitious slate of shows at NewFront

Some might say it was a magical Wednesday evening at the first-ever Hearst Magazines Digital Content NewFront House Party at Hearst Tower in New York.

First, Magic Mike star Channing Tatum kicked off the festivities with a taped video welcome. The temperature skyrocketed soon after, as a male dance crew performed on stage shirtless. Then, Tatum surprised the audience by hopping on stage himself (with a shirt on) to talk about his upcoming show, Magic Mike Live, which is part of a year-long content partnership with Hearst brand Cosmopolitan.

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