Centro Partners With BAT

Centro, a local online media planning and buying agency, is offering advertisers the ability to place locally targeted ads with athlete and celebrity endorsements through an agreement with Brand Affinity Technologies.

Among the first advertisers to take advantage of the partnership is Ford, which is running ads for Ford Fusion featuring Detroit Red Wings’ captain and four-time Stanley Cup winner Nicklas Lidstrom.

Through the partnership announced Monday (May 18), advertisers use BAT’s platform to identify and deploy the most appropriate talent for their brands and markets from a roster of more than 2,000 athletes and celebrities.

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