The rise of open development platforms and APIs have given developers unprecedented control in terms of showcasing their talents. For savvy companies and publishers, it also provides the ability to outsource and cull the work of the best talent to create quality digital products. Today, CBSSports.com is putting this strategy to the test with its Fantasy Football Developer Challenge.
The contest challenges outside developers to create their own fantasy football apps to be used by the CBSSports.com fantasy football community, starting this coming season, for the chance to win a $60,000 first prize.
Developers are asked to submit apps in the categories of draft, roster management, results (live scoring, schedule, standings), content, administration and communications/social and will be judged according to their originality of concept, design and visual appeal, utility, fantasy value, and market potential by a panel of experts.
This type of outside-the-box thinking from CBSSports.com has already attracted over 1,000 developers who are vying for the money prize as well as the chance to put their platforms in front of millions of fantasy football users. Jason Kint, svp and gm of CBSSports.com, noted that the company is "excited to see what apps come from the Developer Challenge and how, once integrated in the open Fantasy Platform, these tools enhance the fun of fantasy football for the millions of die-hard players on CBSSports.com."
The rising trend of outsourcing open platforms to developers can be seen well outside the realm of fantasy sports and digital media companies. Ranging all the way to the White House, organizations are relying on open innovation to harness the power of a fruitful development community and is a trend sure to increase in the coming years.