CBS Taps Digital Firm EQAL For Series' Web Play
CBS is leaning on the creative team behind lonelygirl15 to launch an online extension of its upcoming midseason horror series Harper’s Island.
The digital production firm EQAL, which created the viral video hits lonelygirl15 and KateModern, will collaborate with CBS on the complementary Web site HarpersGlobe.com, which will offer original content that is tied to the network’s new show, but which features original storylines and characters. The complementary content is the product of a partnership pact inked by CBS and EQAL last May.
HarpersGlobe.com
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