CBS Sports and the NCAA Cut Pact With MobiTV
In what could serve as a major boost to mobile video usage, CBS Sports and the NCAA have announced a deal with MobiTV to bring live games from next week’s NCAA men’s basketball tournament to Apple’s iPhone and iTouch.
The companies have collaborated to launch what they’re calling The NCAA March Madness on Demand iPhone and iPod touch application. The downloadable app—which runs $4.99–will provide hoops junkies with the ability to stream live all 63 games of the tournament via their iPhone and iTouch devices—as long as they have access to a wi-fi connection.
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