CBS Prepares to Launch 24-hour Digital News Network

Aims for early November roll out

CBS is preparing a new 24-hour digital news network with an accompanying marketing campaign, reports Capital New York.

The network—dubbed CBSN—is in the final stages of development, including getting trademarks for the network name and the tagline, "CBS News. Always On." It's expected to launch Nov. 4.

Designed to be a more casual newsroom setting than traditional news shows, the channel will stream live to TV sets, laptops and mobile devices and feature CBS News correspondents Jeff Glor and Elaine Quijano as anchors, with stories from all CBS reporters.

In a mockup seen by Capital New York, the service reportedly is visually similar to CNN's service, CNNgo.

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