CBS' March Madness on Demand Sees Bounce
More than 6 million fans logged onto the Web to watch part of the first four days of March Madness on Demand, CBS’ live online coverage of the NCAA mens basketball tournament, putting MMOD on pace to exceed last year’s event which netted 7.5 million unique viewers overall.
Officials at CBS have predicted that this year’s tournament will attract 10 million unique viewers upon completion.
Besides logging on in big numbers, fans are streaming far more live content than last year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in