CBS Links Back-end Ops for CBSNews.com, News.com | Adweek CBS Links Back-end Ops for CBSNews.com, News.com | Adweek
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CBS Links Back-end Ops for CBSNews.com, News.com

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CBS has begun integrating several of the back-end operations for both CBSNews.com and News.com, but both news sites will continue to publish independently despite rumors to the contrary, according to company officials.

As a result of the integration, several employees are being let go, though CBS has not disclosed official numbers. Executives said that the moves are aimed at streamlining both sites’ engineering, technical and infrastructural operations rather than their content output--and both sites will maintain their own editorial voices, designs and reporting staffs. However, officials said that both sites will share more content going forward.

“CBS Interactive continues its integration process, which now calls for the further combination of several portions of the division into unified groups oriented around similar content,” reads a company statement. “This important move allows us to better align our premium content for our audiences and our advertisers, and also results in reduction in certain areas that are now duplicated in the new organization structure. We believe these moves are necessary to continue building CBS Interactive into the most creative, most efficient, most profitable and fastest growing Internet company in the media business.”

CBS acquired the technology-centric News.com as part of its $1.8 billion deal for CNET back in May of this year. Soon after, CNET veteran Joe Gillespie was put in place as the head of all the company’s news and technology Web sites, including CNET.com, News.com, and CBSNews.com. Gillespie will continue in that role, overseeing the ongoing integration, according to officials.