CBS Launches 'Doc Dot Com' | Adweek CBS Launches 'Doc Dot Com' | Adweek
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CBS Launches 'Doc Dot Com'

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NEW YORK CBS News has launched Doc Dot Com, a new weekly medical-themed series on CBSNews.com.

The new Web-only original series is hosted by CBS News medical correspondent Jonathan LaPook, M.D., and will feature a regular slate of  prominent health officials as guests. CBS News correspondent Richard Schlesinger will appear frequently on the new series as well.

Doc Dot Com will mix health news and service information related to various medical issues, some of which will be influenced by users’ queries. For example, the first episode tackled heart health.

The series marks the second original Web project to come out of CBS News in the past month. Just a few weeks ago, CBSNews.com debuted Washington Unplugged, which is hosted by Face the Nation’s Bob Schieffer.

Of course, in the case of medical content, Doc Dot Com joins a crowded field on the Web, as category giants like WebMD.com and Everyday Health regularly churn out health-related video clips, as does CNN.com- -- which produces a similar weekly video podcast hosted by rumored Surgeon General candidate Dr. Sanjay Gupta.