CBS Affil. in N.C. First to Deploy Mobile DTV | Adweek
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CBS Affil. in N.C. First to Deploy Mobile DTV

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The first deployment of mobile digital television to mobile devices is set for later this year through a partnership announced Tuesday (April 14) between the City of Raleigh, N.C. and WRAL, Capitol Broadcasting's CBS affiliate in the market.  

Passengers on the city's Capital Area Transit buses serving Raleigh will be able to watch WRAL's local, syndicated and network programming--as well as city-oriented news briefs, real-time weather and other helpful information--on digital screens placed strategically in the buses. The first mobile DTV-equipped CAT bus is expected to be operational this summer, rolling out to the rest of the fleet over the next 12 months.

"Mobile DTV enables WRAL to better serve the public by extending our reach with free over-the-air programming and information to people on the go," said James Goodmon, president and CEO of Capitol Broadcasting Co., a member of the Open Mobile Video Coalition, an alliance of broadcasters that have been working to accelerate the development of mobile DTV.

CBC's WRAL is one of 63 TV stations in 22 markets that plan to launch mobile DTV, allowing viewers to watch free over-the-air TV in real time on next-generation mobile devices.