Carl's Jr. Rolls Out In-Store Video Net
Carl’s Jr. is the latest quick-service restaurant to adopt an in-store video network to market its brand at the point of purchase. Set to roll out in 133 locations in San Diego and San Francisco, Carl’s Jr.’s network will be provided and produced by Indoor Direct, a digital out-of-home media company that specializes in networks for quick-service and casual restaurants.
Across 1,000 locations, Indoor Direct’s network airs a weekly 60-minute lifestyle program called theBITE, a mix of news, sports updates and localized time and weather from several program providers.
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