Applebee's will launch a multimonth sponsorship with MTV on Monday to connect young consumers with popular bands—starting with Maroon 5. And the restaurant hopes the move will bolster its image as the go-to nightlife place for of-the-drinking-age millennials.
Under the Ultimate Fan Experience franchise, MTV will develop promotions and contests for 10 artists, which will be sponsored by Applebee's. Next week, branded spots across all of MTV’s properties—including TV, online, social, app and mobile Web—will drive viewers to UFE.MTV.com
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