BzzAgent Goes Social With BzzScapes
BOSTON BzzAgent, a word-of-mouth media network with 550,000 consumer volunteers, is finding a new way to get the word out.
The company here has launched BzzScapes, a network of brand-centric communities created by advocates that organize and rank marketers’ online content. Beta clients for the initiative, which hosts the collection and discussion of brands’ digital content, include Clorox, Colgate, Ford, Penguin Publishing and Procter & Gamble.
BzzAgent said it developed BzzScapes to help marketers centralize all online content — images, blogs, coupons, videos and articles — created about their products.
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