BuzzFeed's Popular Tasty Videos Make Their TV Debut on the Today Show

Part of NBCUniversal's big bet on the digital publisher

BuzzFeed's viral Tasty recipes are coming to TV. As part of NBCUniversal's $200 million investment in BuzzFeed last year, the Today show and BuzzFeed are teaming up to create food content for the morning show.

On Friday morning, Today show co-anchor Al Roker hosted a food segment showing how to make a pork tenderloin recipe. But the network first cut to a clip of a BuzzFeed-created version of the recipe in the style of the site's popular Facebook and digital videos.

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