Murmurs were heard across Web when the rumor came out that Disney attempted to buy BuzzFeed earlier this year, but then backed away after the viral purveyor asked for about $1 billion.
A startup asking for the b-word isn’t a foreign concept in today’s market. In April 2012, Facebook forked over $1 billion for Instagram. Just this past February, the Palo Alto, Calif. company opened up the money bags again and forked over $16 billion for texting application What'sApp.
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