Is BuzzFeed Worth $1 Billion?

Three analysts tackle the question

Murmurs were heard across Web when the rumor came out that Disney attempted to buy BuzzFeed earlier this year, but then backed away after the viral purveyor asked for about $1 billion.

A startup asking for the b-word isn’t a foreign concept in today’s market. In April 2012, Facebook forked over $1 billion for Instagram. Just this past February, the Palo Alto, Calif. company opened up the money bags again and forked over $16 billion for texting application What'sApp.

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