Business Insider's Slideshows Are Now Ads, Too

Publisher unveils gallery-takeover units

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows.

Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has signed on as the first buyer. The ad unit lets brands own an entire slideshow gallery experience at BusinessInsider.com.

"We've done sponsored posts, and we've done sponsored email. So why not do sponsored slideshows?" Julie Hansen, Business Insider president and COO, told Adweek.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in