You're going to see a whole lot of Budweiser's "Lost Dog" during tonight's Super Bowl, especially if you're plugged into Twitter.
A couple weeks ago, Bud released a series of GIFs to get Super Bowl fans hyped for its 60-second spot. Now, the brand is aiming to pull at the same emotional heartstrings on Twitter.
Leading up to tonight's game, the brand is responding to people who tweet about its commercial with GIFs from the spot, including some clever images of the puppy high-fiving.
If last year's dog-themed commercial was any indication, this year's ad will likely leave America weepy, which the brand is also embracing on Twitter.
Meanwhile, the brewer has also enlisted a handful of Viners to churn out six-second videos with the puppy. Check out some of the Vines below.
We'll keep our eye on how Budweiser uses social during tonight's game and update this story if any real-time moments stand out.