Bud.TV Fades to Black
Anheuser-Busch has pulled the plug on Bud.TV, its ambitious online foray into branded entertainment.
Visitors to Bud.TV this morning were greeted with the message: “Bud.TV is no longer available. We’d like to thank millions of viewers from over 200 countries for visiting us over the past couple of years.” Visitors are encouraged to try Budweiser.com or budlight.com.
Bud.TV launched following the Super Bowl in January 2007. It was hyped as heralding the future of advertising: a brand bypassing media outlets to program its own content.
The costly venture — a New York Times Magazine profile estimated A-B spent $30 million on it in its first year alone — became a case study of the missteps brands can take when trying to build their own media properties.
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