Kickstarter has emerged as something of a life raft for the struggling journalism industry. The crowdfunding Web platform, popular for small-scale tech and creative projects to raise capital, is being tapped by media types for everything from gas money for freelancers to laid-off writers endeavoring to launch their own magazine. But as hacks look for handouts, the question arises: Can anybody build a sustainable business this way?
Chris Killian, a freelance journalist who raised nearly twice his goal of $2,500 to document the 2012 election across swing states from a Volkswagen van, believes that the model works best for individual reporters, so long as they remind donors that contributions don’t amount to influence.
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