Break Media Sees Data as Display's Savior

The company, which manages sites such as Break.com, MadeMan and Chickipedia, has inked separate pacts with BlueKai, which aggregates in-market shopper data for brands, publishers and ad networks, and eXelate, which manages an exchange for behavioral targeting data.

Break will leverage both companies’ data to offer its advertisers the ability to target more specific, narrow audiences — including audiences that are intent on shopping for or purchasing specific products.

“These partnerships, combined with the size of our network and the breadth of our ad offerings, will ensure that Break’s advertisers will be able to reach as much of their intended audience as possible, and do so with maximum efficiency and effectiveness,” said Andrew Budkofsky, Break’s evp of sales and partnerships.

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