Break Media Looking to Crack Cable TV

The Los Angeles, Calif.-based Break, which operates a slew of young male–oriented sites loaded with sophomoric videos (Break.com) and pictures of pretty girls (Chickipedia), has announced a partnership with Clearleap, a company which provides content distribution technology to various cable MSOs, including Atlantic Broadband and Bresnan Communications. As a result of the new partnership, these cable companies now have the option to begin including Break content within their existing video-on-demand channels, or to build out standalone Break-branded VOD channels.