Break Media Launch New Series With Castrol GTX
Break Media has announced plans to launch a branded entertainment series in conjunction with Castrol GTX dubbed Urban Car Legends.
The new show will examine the truth behind various car myths from popular culture—while attempting to appeal to the sensibility of Break’s core young male audience. Among the subjects to be covered in the seven planned Webisodes (which will roll out over a seven month period starting on Mar. 19) are whether placing a banana in a tailpipe would ruin a car’s exhaust system and whether a car can actually be hotwired in under a minute.
Break.com
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