Brands Turn to Micro-Blogging

Dell CMO Mark Jarvis had a challenge for his digital team: Come up with an innovative way to connect with consumers online and sell products — and do it without a budget.

The team turned to the fast-growing micro-blogging platform Twitter, becoming one of the first brands to establish a presence. It started DellOutlet there in 2007 as a way to dispense product offers. Over time, it has incorporated some of the channel’s more social aspects by answering questions.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in