Brands Turn to Micro-Blogging
Dell CMO Mark Jarvis had a challenge for his digital team: Come up with an innovative way to connect with consumers online and sell products — and do it without a budget.
The team turned to the fast-growing micro-blogging platform Twitter, becoming one of the first brands to establish a presence. It started DellOutlet there in 2007 as a way to dispense product offers. Over time, it has incorporated some of the channel’s more social aspects by answering questions.
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