Brands In Tune With MySpace Music
LOS ANGELES Sony Pictures, McDonald’s, State Farm and Toyota have signed on as platinum sponsors of MySpace Music, said Jeff Berman, president of sales and marketing at the client.
The e-commerce venue is slated to launch in the next few weeks. It will be integrated with MySpace proper for some functionality, but can also be used as a standalone resource by those who are not members of the News Corp.-owned social network.
One key reason Berman believes that MySpace Music will succeed is the “social filter on top of it,” making the service more like an online community than simply a source for music.
Berman drew a distinction between the site’s relationship with the music labels Sony BMG, Universal and Warner and the new sponsors.
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