Brands' Mass Appeal
Judy Hu, GE’s global director of advertising and branding, on stage at the TechCrunch Disrupt conference last week, discussed a new effort by GE to crowdsource ideas for how to “avoid the lame and embrace the awesome” in digital media. Over the next four days, GE collected 60 suggestions, ranging from ideas for ad campaigns to product concepts.
The effort is the latest example of a worldwide brand testing the crowdsourcing waters. The move has put the spotlight back on the ongoing debate about the value of such efforts — including to creators.
For
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in