If there were any doubts that major brands see so-called "mommy bloggers" as a key audience, a walk across the show floor at the BlogHer '11 would have dispelled them.
The annual conference, hosted by the women-focused blog and advertising network of the same name, was held at the San Diego Convention Center last weekend. In the same venue that Hollywood took over a few weeks ago to court the geek crowd at Comic Con International, companies like Jimmy Dean, Twizzlers, and HTC erected large booths, held cook offs and other events, and handed out schwag by the bagful.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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