Bradford Exits Yahoo for Demand Media
Joanne Bradford, Yahoo’s top sales executive, is leaving to join Demand Media, a company that produces low-cost, search-friendly content on thousands of topics.
At Demand, Bradford will become the four-year-old company’s chief revenue officer. She’ll likely be tasked with selling the firm’s growing roster of below-the-radar brands to traditional advertisers. “This is a tremendous opportunity to reshape how online marketing works at scale,” said Bradford of her new role.
Demand employs thousands of freelancers to produce articles and videos on various general-interest topics.
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