At a few BP locations starting today, people may actually enjoy filling up their tanks rather than simply tapping their toes in boredom. The petroleum retailer is rolling out an interactive gas pump called Miles, which offers voice instructions for activities such as listening to tunes, social media sharing, video ecards and trivia.
BP partnered with digital music player Pandora and The Onion—which developed Miles' playful voice/audio persona as part of a larger sponsorship—to provide content to customers.
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