BlueGlass Buys Idealizer to Gain European Foothold

Small shops expand globally for big brands

As big brands increasingly seek out global digital services, it gets increasingly difficult for a small domestic-only shop to secure their accounts. And that's precisely why Tampa-based BlueGlass announced today that it has purchased Swiss interactive firm Idealizer—its second international acquisition in the last three months.

"It's important for us to be there," said BlueGlass CMO Chris Winfield. "Not every client is going to be OK seeing us in person once a year or explaining strategy by phone.

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