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Bing's Buzz a Boon for Microsoft

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NEW YORK Microsoft has picked up a few share points in the search race since last week's release of Bing, according to a new report issued by comScore.

Bing, the much-hyped reboot of Microsoft's long-struggling search product, went live on June 3. The product's launch was soon followed by a promotional TV campaign. And at least so far, all of the attention surrounding Bing has paid off in the form of more users for Microsoft.

ComScore found that Microsoft's daily penetration among U.S. searchers climbed from 13.8 percent, during the period of May 26 through May 30, to 15.5 percent, during the period of June 2 through June 6. In addition, per comScore, Microsoft's share of total search result pages jumped from 9.1 percent to 11.1 percent during the same five-day period.

"These initial data suggest that Microsoft Bing has generated early interest, resulting in a spike in search engagement and an immediate term improvement to Microsoft's position in the search market," said Mike Hurt, comScore svp. "So far it appears that the lifts in searcher penetration and engagement have held relatively steady throughout the five-day period."

However, Bing has a long way to go to make any real noise in the search space. Over the past several years, Google's search market share has typically hovered around 60 percent, while Microsoft has struggled to maintain double figures in search share.

Source: Mediaweek.com