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Bin Laden's Death Creates Spike in Patriotic Mobile Downloads

Myxer cites searches like 'Proud to be an American'
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The death of Osama Bin Laden has triggered a surge of patriotism in the mobile download world.

Searches for the term "Proud to be an American" during the week May 1-7, surged 400 percent compared to the prior week, according to data from mobile technology company Myxer.

The operator of Myxer.com, one of the largest providers of media content across the web and mobile devices, said the post-Bin Laden downloads consisted mostly of individual items like wallpapers, sound bites, MP3 songs, and video.

Downloads for "Proud to be an American" typically average 12 a week. Following Bin Laden's death, there were 60. U.S. president "Obama" downloads showed a 95 percent increase May 1-7 to 192, compared with 99 on average.

But it was the searches for Bin Laden that showed the most dramatic change in activity. There were 578 downloads in the days following his death, a more-than 25,000 percent increase from the measly 2 a week, on average. Downloads for Bin Laden wallpaper alone totaled 2,144, an increase of more than 2,000 percent from the usual average of 95 a week.

"You can see the pulse of America in these downloads; they mirror the sentiment out there," says Myxer CMO Mike Carson.

Carson noted that with very strongly, polarizing topics, particularly in the areas of political events or entertainment like Charlie Sheen's recent antics, there is a clear correlation with digital download activity. As for the current patriotic jump in activity, Carson said Myxer did not merchandise those sites on its homepage as it often does with items in high demand. (Myxer also did not create any of the content.)

Myxer reaches 15-20 percent of U.S. mobile users on a monthly basis. Its consumers are aged 18-54 and skew slightly more female. But the current demographic breakdown of the Bin Laden patriots appears to be driven in large part by young, red-blooded males in America’s heartland.

The greatest numbers of downloads were by men between the ages of 13-34 in states like Texas, North Carolina, Illinois, Iowa and Wisconsin.