Big Brands' Dedication to Instagram Video Pays Off With Follower Lifts

Nike and Victoria's Secret are killing it

The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks, Victoria's Secret, Nike, GoPro and the National Basketball Association. Those names also appear in our newest rankings, which cover the period of Feb. 9 and Feb. 15.

Which brands appear on the chart is based on how many likes and comments their videos generate. We thought it'd be interesting to see how their consistently strong work impacts the number of followers they pick up.

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