Big Brands Are Digging In
Reasoning that an endless stream of content is required to engage fans, General Electric, Electronic Arts and Red Bull last week launched their own Digg pages, along with banner ads teasing Digg content.
The sites so far are built around common themes. GE’s site, for its Ecomagination initiative, features links to green technology stories from Treehugger.com, Scientific American and Grist.org. Electronic Arts’ site features stories about gaming from g4tv.com among others. Red Bull’s Digg site recycles content from Redbullusa.com,
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