The Best Social Network for Real-Time Marketing
Mindshare's Jordan Bitterman discusses changing campaigns on the fly
Specs
Who Jordan Bitterman
Age 41
New gig Chief strategy officer, Mindshare
Old gig Head of social, mobile and content, Digitas
What’s your new job all about?
The agency’s position is all about adaptive marketing—using real-time insights to drive real-time actions. How do we move swiftly, putting science, speed and culture at the forefront of everything we do?
What is adaptive marketing?
Real-time marketing became an industry buzzword. With one word, we changed it from “real-time” to “adaptive.”
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