Bernie Sanders Runs The New York Times' First Takeover Ad for a Political Candidate

Democrat gets premium digital space

Bernie Sanders is running a desktop takeover ad on The New York Times' website through midnight as the Democratic presidential candidate readies to battle Hillary Clinton in a debate in Brooklyn tonight.

It's the first time the Times has given the digital space to a political candidate for any race, a rep for the newspaper said via email.  

It's unclear why Sanders got the premium space before any other candidate. Adweek asked the Times for a clarification but hasn't received an answer.

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