Beck's Created a 360-Degree Camera That Fits Into a Beer Bottle Cap

Syncs with Facebook to upload clips

Beer brand Beck's and BBDO Germany have come up with a clever way to hide technology into its products that doubles as a bit of free promotion.

The team created a tiny camera that fits on top of a beer bottle. The gadget sticks to iPhone cameras and uses a mirror to let consumers shoot footage at a 360-degree angle.

Beck's is giving away the so-called "CapCams" to its Facebook fans with a contest. In addition to filming content, the lens also connects to Facebook's app so that people can upload their clips.

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