Beauty Farm

Demand Media distances itself from junk with branded content

Looking to shake its content farming, Internet-cluttering rep, Demand Media has kicked off a series of content partnerships with brands. The first to join forces with Demand is L’Oréal, which today announced it will work with the company to create branded content for two Demand channels: TypeF.com, a Demand website featuring Tyra Banks, and eHow Style, the company’s prescriptive women’s lifestyle site.

Demand, alongside L’Oréal, plans to launch a series of branded how-to videos created by makeup artists chosen by Demand.

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