BBE Tests Demo-Based Video Ad Product
Online video ad network BBE wants to make selling Web video ads a lot more like TV—only better.
The company said it has been testing a new product that will enable digital buyers to target video ads based on specific demographic targets, much like TV. The new service, BBE Real Demo, is the result of a recent partnership between BBE and the Web metrics firm Quantcast.
According to BBE officials, online video ad inventory is typically sold in bulk across numerous sites, and advertisers target ads based on content and context rather than demographic data.
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