BBC's Experimental 'Perceptive Radio' Will Personalize Content | Adweek
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BBC's Experimental 'Perceptive Radio' Will Personalize Content

Uses light sensor, proximity sensor and mic to monitor noise

BBC has developed an experimental piece of hardware called Perceptive Radio that intelligently changes broadcasts based on the listener's location, weather, the level of background noise and other factors. The radio, unveiled at the Thinking Digital Conference today, is the first of its kind, according to BBC News.

The device was created by BBC's Future Media North Lab division. The group also produced a computer-generated radio drama that altered its script based on factors such as weather.

Perceptive Radio streams audio over a WiFi connection, with a light sensor, a proximity sensor and a microphone to monitor background noise. The radio will soon be tested in homes to see how it can be applied to real-world scenarios.

Perceptive Radio could have implications for future personalized advertising. The Next Web reported that the technology will soon be open source, so it can be commercialized despite BBC's noncommercial status. The device's intelligent control over content provides the possibility of making ads relevant to users' interests or location, similar to how Facebook, Google, and most other websites tailor ads based on user data.

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