BBC's Experimental 'Perceptive Radio' Will Personalize Content

Uses light sensor, proximity sensor and mic to monitor noise

BBC has developed an experimental piece of hardware called Perceptive Radio that intelligently changes broadcasts based on the listener's location, weather, the level of background noise and other factors. The radio, unveiled at the Thinking Digital Conference today, is the first of its kind, according to BBC News.

The device was created by BBC's Future Media North Lab division. The group also produced a computer-generated radio drama that altered its script based on factors such as weather.

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