BBC.com Welcomes Advertising
NEW YORK BBC.com is now officially open to advertisers for the first time in the U.S.
Having received a green light for advertising on the site from the British Broadcasting Corp. at the end of last year, a multiplatform sales team has been formed.
While BBC America has existed for some 10 years, it’s a significant move for the cable network — and is in stark contrast to the BBC in the U.K., where license fees fund the BBC, so there is no need to support it through advertising.
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