Baseball Legend Vin Scully Pinch Hits on Twitter for Tonight's Yankees - Dodgers Game | Adweek Baseball Legend Vin Scully Pinch Hits on Twitter for Tonight's Yankees - Dodgers Game | Adweek
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Baseball Legend Vin Scully Pinch Hits on Twitter

Hall of Famer taking over @Dodgers for tonight's game against Yankees

Vin Scully Photo: Lisa Blumenfeld

Long before the Internet and ESPN put every pitch and hit in your face and at your fingertips, Vin Scully's voice was the tenor of American baseball. For decades, beginning with the team's early days in Brooklyn, he gave radio listeners and TV audiences the play-by-play as the L.A. Dodgers tried to best other senior circuit teams. 

Scully's broadcasts transcended the evolution of the media by which folks enjoy their Great American past-time. First came radio, then TV. True to form, the now 85-year-old Hall of Fame broadcaster and three-time National Sportscaster of the Year is now taking over Twitter on behalf of the team he's been with for a remarkable 64 seasons.

Tonight, beginning at 7 p.m., Scully will be tweeting via @Dodgers for the duration of the Dodgers' game against fabled long-ago rivals the New York Yankees. He will have complete control of the feed, and will entertain questions from fans using the designated hashtag #VinScully. The 140 Club on MLB.com will also host a livestream of the best Scully tweets. 

Although Scully was actually born in the boogie-down Bronx, his team hasn't been to the borough or gone head-to-head with the Yankees since the 1981 Word Series. That changes today. But one thing won't change: It will be Scully (via Twitter) who's telling fans, "It's time for Dodger baseball."

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