Banners Injected With Star Power
NEW YORK In traditional advertising, celebrities have long been used to garner attention. Now, online marketers can go the glitzy route as well.
Brand Affinity Technologies is matching celebrities with advertisers for display ads at a low cost. Currently the list consists of pro athletes, with the company having inked deals with over 1,400 players from various sports.
Brand Affinity’s library of digital photos and videos can be dropped into banner placements. Advertisers can find what areas of the country the star is hot in through a celebrity-ranking algorithm that combs online sources for buzz.
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