BabyCenter.com Unveils Social Net Platform | Adweek
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BabyCenter.com Unveils Social Net Platform

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BabyCenter.com has rolled out a new social networking platform designed to foster connections among its audience of expectant mothers and parents of young children, marking the latest in a string of social media launches aimed at the mommy crowd.

The Johnson & Johnson-owned community/content site has unveiled a public beta version of its attempt at social networking at community.babycenter.com. The new channel offers many of the popular features common to sites like MySpace and others, though in this case its centered on families rather than individuals. For example, users can create profiles via which they can blog, share photos and videos of their children and form discussion groups. In addition, interested moms and dads can find other users who