'Baby' Centers Energy On Video-Thirsty Moms

BabyCenter.com has rolled out its first spate of original video content. The Johnson & Johnson–owned site has launched a pair of original series aimed at expectant and new mothers.

The first, Inside Pregnancy, is a seven-part series, featuring 3-D animation that attempts to recreate a baby’s development in the womb. The second, Live Birth, is a documentary series chronicling the delivery experiences of six different women—everything from natural to water births. Both series will be ad-supported.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in