Avenue A/Razorfish Drops Avenue A Brand
NEW YORK Four years after combining media shop Avenue A with Web design agency Razorfish, Avenue A/Razorfish has decided to be known as Razorfish.
The Seattle-based shop painted the name change as an acknowledgement that Razorfish enjoys a stronger brand reputation than Avenue A.
“Both brands represented innovation and speed to market, and they still do so today,” Razorfish CEO Clark Kokich said in a statement. “Nevertheless, we are making it easier to do business with us by using a single name.”
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