Music licensing on YouTube was thrust into the spotlight last month after the National Music Publishers Association filed a lawsuit against YouTube content network Fullscreen over copyright infringement. As Brandon Martinez, co-founder/CEO of the digital music-focused INDMUSIC, put it so delicately, “Music rights is a total mess.”
Martinez said there is tremendous amount of confusion in the marketplace. A big issue is whether multi-channel networks like FullScreen bear the same responsibility as individual creators do when it comes to reimbursing music artists.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in